The 42nd Estate

Having recently moved my personal blog from the Thesis theme to the Hybrid theme, I had to also migrate over a bunch of SEO values from the Thesis data set to the Hybrid set. It all went rather smoothly and only took a few minutes. Here’s how to move your Thesis post meta values over to Hybrid. Read the full post

A great site that is search engine friendly and more importantly useful to your visitors serves no purpose if the server struggles and doesn’t keep the site up consistently and reliably. Monitoring your sites for uptime is a crucial aspect of running a successful web-site. If you’re not already keeping track of your site’s uptime, here’s five free tools to check if your site is up and running. Read the full post

So far, the Marketing workshops organized by the BRA and the City of Boston have been a great success. The crowd yesterday was awesome, involved and asked lots of questions. If you were at either of the events this week and have any questions or suggestions, feel free to leave a comment below or send us an e-mail. Read the full post

Debbie Merion from Essay Coaching was referred to us for help turning her existing Flash-based site into an easy to manage Wordpress setup. Moving from Flash to HTML/CSS wrapped in a wordpress installation helped optimize Essay Coaching for search engines and human visitors and gives Debbie an easy way to post updates to her new site. Read the full post

This Monday (October 19), I’ll be speaking about SEO at a marketing workshop organized by the Boston Redevelopment Authority. Leighann Farrelly from Yelp will also be on hand to discuss social media, including Facebook, Twitter, Yelp, LinkedIn, and Plaxo. Two other presentations will cover negotiating a lease and organizing informational exhibits. It’s sure to be an extremely informative and useful workshop and the best part, it’s free! Read the full post