The 42nd Estate

Recently Matt Cutts gave a talk called Straight from Google: What You Need to Know at WordCamp San Francisco 2009. His talk revolved around why bloggers blog (money? fame? fun?) and how bloggers can improve their SEO. Jim Gaudet noted a couple lines of code from the presentation that are highly relevant to bloggers using Adsense to make money online. The two lines dictate where the unique content starts and ends on your page. It’s a handy way to have the Adsense algorithms display more relevant advertisements to your visitors. Read the full post

As we wrote last week, The 42nd Estate got poked by Dart Boston last Thursday. The show was awesome. There was tons of great feedback and a few super-awesome tips that we’re working to implement. Read the full post

Whenever someone asks us to help out with their Search Engine Optimization, our first step is to view the source code. Before we look at link structure, search results, content, navigation or anything else we look at the source code. Why? Well, …

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A while back we blogged about one of our clients, Swagger Paris, being featured on the Pokin’ Holes podcast hosted by Dart Boston. Well, this Thursday it’s time for The 42nd Estate to get poked! The show will be streamed live from the Algonquin Club at 217 Commonwealth Ave Boston, MA. Pokin’ Holes will kick off at 6:45 PM and wrap up at 9:00 PM. Read the full post

A great way to boost your Search Engine Optimization efforts is to list your business in the search engine’s business directories. Doing so will solidify your web-site as a legitimate business and strengthen your web presence. It also may give you a chance to rank in the top search results twice for your choice keywords. Read the full post